In a recent interview, Netflix’s creator of their clickbait-y, sensationalist videos breaks down the shock twist ending that has been driving viewers to binge watch their content.
It’s no secret that Netflix users like suspenseful thrillers. On Wednesday, the streamer launched the cyber-thriller series Clickbait, which will provide viewers with a fresh puzzle to solve. The eight-part limited series tells the tale of Nick Brewer, a family guy who appears in a viral video that says he would be murdered if it gets five million views. While the series makes you wonder whether Nick is a guilty guy, the last episode reveals a shocking revelation regarding the “mastermind” behind the crime that no one saw coming.
WARNING: There are major spoilers in this article for Netflix’s Clickbait! At your own risk, continue reading…
The fact that Nick is really dead is exposed in the second episode, but the tale is far from finished. Nick was groomed to be an online predator, meeting a variety of women on dating sites, initiating connections with them, and leading them on while still caring for his own family. This is why he was abducted in the first place: one of the women committed herself as a result of her connection with Nick, and her brother sought vengeance. The woman’s brother, on the other hand, did not murder Nick since he was not the one who created the profiles. The whole time, it was a catfish scenario.
Dawn, who worked at Nick’s physical therapy clinic on computers, was the mastermind behind it all. She was bored, so she utilized all of Nick’s personal information to establish false dating profiles on the internet. Nick went to Dawn’s home after escaping his captors since he believed she was the only one who had definite access to his personal information. Dawn’s husband, Ed, murdered Nick in order to get his wife out of danger.
This conclusion is surprising not just because it takes many twists and turns during its catfishing trip, but also because Ed is a character who isn’t introduced until the very end. Tony Ayes, the show’s creator, talked with EW after the premiere about the unexpected ending.
“It had been discovered throughout the study. It was the tales of women taking men’s identities, catfishing women, and romancing them that sparked interest “Yes, it was stated. “And it was never really obvious; sometimes they claimed to be lesbians, while other times they said it was out of boredom or loneliness. There were a few of married ladies among them. It was such an uncommon occurrence. I was attracted to the concept of a lady who feels totally invisible while attempting to comprehend and unravel everything. Dawn is invisible because of who she is: she is an older lady from the lower middle class, working class, and she is not someone who would draw attention to herself, but she yearned to be noticed. When I go to a gay club as a homosexual Asian guy, I’m reminded of Dawn. [Laughs] Gay bars are essentially locations where one’s social standing is paramount. Being invisible was something I could connect to, and I felt it was a fascinating tale to convey. She simply wanted to be seen, and she wanted to be seen by women, which is fascinating since women are more likely to be involved in the romantic dream that she wants to be involved in.”
Ayes went on to add that he understands the conclusion would be divisive, but he stands by the creative team’s choice to finish it the way they did.
He said, “I mean, you always want people to appreciate you and your work.” “But, no, I believe it is preferable to do something similar since there is so much material out there. I’d stick by why we did it and what we had to say about it. The key to this style is that it allows us to get into the heads of the characters and understand why they do what they do. I believe that discussing the invisibility of older women is both fascinating and valid. I believe there’s something intriguing in Dawn’s motivation for doing it. But I’m wearing my bike helmet, so I’m prepared for anything comes my way.”
What were your thoughts on Netflix’s Clickbait series? Did you anticipate such a bizarre conclusion? Let us know what you think in the comments!
Frequently Asked Questions
Who killed Nick In clickbait?
What is the twist in clickbait?
A type of online marketing that is designed to attract attention and generate a high number of website visitors.
Did Nick do it Clickbait?